Google Affiliate Network

Google Affiliate Network

Type	Public
Founded	Chicago, Illinois (1998) as Dynamic Trade
Headquarters	Mountain View, California
Industry	Affiliate marketing
Products	Affiliate network
Website	google.com/ads/affiliatenetwork/

The Google Affiliate Network is the affiliate marketing company, specifically affiliate network, formerly known as Doubleclick Performics, which was bought by Google in 2007. [2]

[edit] Brief history

DoubleClick announced the acquisition of DoubleClick (including Performics) by Google for $3.1 Billion in April 2007. The acquisition was finalized in March 2008 after the approval of the Department of Justice antitrust authorities in the United States and the Brussels-based European Commission, the antitrust authority of the European Union. ^[1]^[2]
The controversial^[3] search engine marketing and optimization part of Performics was acquired by Publicis in 2008, after the purchase of DoubleClick by Google (NASDAQ: GOOG) had been finalized.^[4] The affiliate network part of DoubleClick Performics remained with Google and was re-branded Google Affiliate Network.

^ Paul R. La Monica (April 13, 2007), Google to buy DoubleClick for $3.1 billion, CNN Money, retrieved January 15, 2009
^ Lane R Ellis (March 11, 2008), Google Gets E.U. Go-Ahead For DoubleClick Merger, Search Engine World, retrieved January 15, 2009
^ Loren Baker (April 16, 2007), What Will Google Do With Performics?, Search Engine Journal, retrieved January 15, 2009
^ Google Completes Sale of Performics (Sept 10, 2008),[1], NYTimes.com, retrieved November 11, 2008